BYPASSING AGENCIES THROUGH PERSONALIZATION‭.
‘INTEGRITY & AUTHENTICITY ARE KEY TO ESTABLISH SUCCESSFUL BRANDS‭.‬’

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WHO WE ARE

Fashion vegan. Eco-friendly & sustainable. 


A creative boutique agency specialised in 360° Brand Marketing & Fashion Production 


We are A team looking to protect the most fast-paced industry driven through a sustainable eco-system. 

We are niche, working for storytelling.

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BRAND VALUES


AUTHENTICITY

- A fashion ledger representing the industry’s most sought after creators
- Filling the gap to connect the dots (creators to brands, creators to creators)


BUILDING A COMMUNITY TO ASPIRE

- Connect creators to creators to collaborate and enhance the industry’s creative networking. Collaboration vs. competition!


FUCTIONALITY

- Creative Strategy & Content Production
- Brand Image & Strategy 
-  Communications Strategy
- Digital Strategy

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SERVICES


CREATIVE STRATEGY‭ & ‬CONTENT PRODUCTION

Visual Identity, Creative Direction, Tone of Voice, Content Development & Creative Collaborations


BRAND IMAGE‭ & ‬STRATEGY‭ ‬

Creative Production, Shoot Production, Post Production, Graphic Design & Copywriting


COMMUNICATIONS STRATEGY

Brand Message & DNA, Storytelling, PR Strategy, Press Releases & Copyright, Partnerships & Collaborations, Influencer Marketing, Talent Endorsements, Community Curation


DIGITAL STRATEGY

Social Media Marketing, Email Marketing, Affiliate Marketing, Omni-chanel strategy

The Content Shape is founded in Beirut, Lebanon – January 2018 by Nermine Eido

About the founder: Nermine Eido

Inspirational creative thinker & visual sense.

Well connected, proactive senior marketing and communications lead since 2013, Nermine moved to Dubai after completing her studies in London to gain her fashion experiences between London, Dubai, Paris and Copenhagen. Nermine built up solid 10+ years in 360 degree brand marketing and communications across the Middle East and on an international level with solid media contacts and relations.

Degrees in Graphic Design, Fashion Image & Styling, Nermine has developed an entrepreneurial and leadership spirit with an ease of working across cultures. 

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RECENT WORK

LE DOUBLE. RĒNWA YASSĪN RESORT '22 

Art direction‭ & ‬script‭ : ‬the content shape‭ ‬@thecontentshape

Film maker‭ & ‬photographer‭ : ‬enzo orlando‭ ‬@iosonoenzoorlando

Model‭ : ‬michelle legaffric‭ ‬@michelle_legaffric

MUA‭ : ‬julie sornin‭ ‬@juliesornin

Contact

nermine@ashapeofcontent.com